Real Estate Underground

How Dr. Jacopo Iasiello Turned Crisis into a Multi-Million Dollar Real Estate Portfolio

• Ed Mathews

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Ed Mathews:

Greetings and salutations Real Estate Undergrounders. It is Ed Mathews with the Real Estate Underground. Thank you so much for joining us again today. I'm really excited about this opportunity. With me is Dr. Jacopo Iasiello, and he is a real estate genius. He has a new book out which we're going to talk about in a little while. But first and foremost, doctor, welcome to the show and thank you so much for the opportunity to meet with you.

Jacopo Iasiello:

And thank you to invite me to your kindness word, and thank you for the genius, because genius is coming from creativity, and I don't believe in me. I am a genius, but I'm a creator of something.

Ed Mathews:

Yes, you are.

Ed Mathews:

All right For those folks who haven't discovered your book yet or haven't discovered you on social media tell us a little bit about who you are and what you do for a living.

Jacopo Iasiello:

Yeah, I come in like from Italy, napoli. I grew up in a loving family, two beautiful parents, grandfather. My career in life is starting with a lot of interest from really young age, where I have this creativity, this emotion to build something, emotion to build something. I started to learn the life of other human beings around 11 years old and I started one career in my life called I want to become a professional soccer in Italy. And what's happening? From seven years old until 17 years old.

Jacopo Iasiello:

I define my life in two parts One where I go to seven to 17, where I have this dream, this emotion to create, becoming professional. So and after, I have one injury and change completely my life. Big injury and I redirect my focus, my life, everything, my energy to becoming an entrepreneur. And my mother saved my life with one hand where she told me hey, don't worry you, after the big injury, you will succeed wherever you do. I remember like yesterday and from over there, I opened more than 20 shops, make a big success in the jewelry space in Italy, multimillionaire company From over there, 22 years old, starting my career in real estate in Italy, buy and fix and flip property and at 28 years old I'm moving to United States, in Florida, because I find an opportunity, seed opportunity with the subprime mortgage prime over here and I do more than 355 flipping, create my portfolio of cash flow and generate really a method where I have really now clear how create a generate abundance.

Jacopo Iasiello:

First of all, now I create internally and after with real estate, external with really three steps where I do flipping, generate cash flow and create opportunity through 20X land development

Ed Mathews:

Excellent.

Ed Mathews:

Now you focus predominantly in Florida, or are you now buying elsewhere?

Jacopo Iasiello:

Yeah, I'm coming like over here in Florida and I am specialized personally in three counties over here Miami-Dade, broward, palm Beach but I have interest in investment in general partner and LP in different parts of the United States where I believe in the creation of cash flow. Multifamily is one of the ways to create and generate cash flow because it's that style of life and this one is so important to create and generate cash flow because it's that pile of life and this one is so important to create and generate Indeed.

Ed Mathews:

Indeed, yeah, cash flow is what sets you free right, and this pile of cash is finite.

Jacopo Iasiello:

Correct. You don't have other. When you generate and create cash flow, everything becomes more easy in your life because the support you have gives you the freedom to moving around, to decide when you want what you want. It's really a blessing and it's really available for everybody with the correct mindset plus the correct way, the strategy to invest Really. I believe the United States is the best country. Everybody that's possible has the possibility to create this.

Ed Mathews:

It is fertile ground to be able to find opportunity. Welcome to the US Now. You said you came here. I'm guessing somewhere in the 2008 range.

Jacopo Iasiello:

I come in here around 2011.

Jacopo Iasiello:

What's happening? I see in Italy? Because I have four steps in my life. When I create something new, I utilize first of all research, second of all growth, third of all action and fourth of all contribution. What's happening? I do every time. I create something new and I do the same with real estate. I learn from Italy through one article what's happening in Florida for the supreme mortgage in 2008. I arrived in the correct, completely time after around 2011, with no speaking English, no connection, no, really hard moment in my life where I slept on the floor couple of days of year when I come here because the other human being through the phone from FPL they don't understand me, and really hard time initially, but after I create this beautiful opportunity in my life because I have the desire to create. I don't need it, but I have the desire to create.

Ed Mathews:

Yeah, excellent, and so you mentioned research is the backbone of what you do. When you look at a market, what exactly are you looking for?

Jacopo Iasiello:

Yeah, like in real estate. You're talking about real estate, correct?

Ed Mathews:

I am.

Jacopo Iasiello:

Yeah, okay, real estate is.

Jacopo Iasiello:

Technically, I understand the, the process, how it's working. First of all, I don't believe in people tell to somebody don't have the opportunity money jumping in in something where you don't generate the money. You want to immediately generate cash flow. This is my idea. Why? Because if I started to generate the create reserve of money or something to reinvest, the only way to do this is when you buy something and you resell and I believe in flipping. How I find where I'm going.

Jacopo Iasiello:

I am expert in auction. I'm working with my team where they send out mail, call people, have a clear strategy, how to attack the market. And this is the first part single family and a building where fix, resell and flipping. And the other part is generate cash flow. How I generate cash flow through really basic mathematic number. Because real estate is beautiful, because you don't need to be a hero, but you need to have no emotion when you invest. This is the really important part and when you know I work with really clear role, what I want in the investment. The third part how and how I find to create a deeply connection with human being where they know I am a serious investor, pragmatic, plus sensible. And the other part is the land opportunity. Share with your audience something important I shared already in different other interviews where you know one of the most important when you create money, you invest in cash flow, where the cash flow generates every month, returning your pocket where you possibly live comfortable.

Jacopo Iasiello:

The third part, when you reserve the money and you have a surplus of the money, is to invest in land. I go in the opposite direction to everybody. Land is a big opportunity if you know where you invest and you possibly have. I call the 20x easily. If you do the correct research Means if you have the possibility to research correctly, understand from the public record what's happening in one area and study if coming big project in this area and you buy anticipate Timing is everything in real estate like in business Anticipate the market you will really have a big scalable number because you study correctly, you know where big project is coming and city, the county, what they do in general. When some big projects coming in the area they change the zoning and immediately when you change the zoning you have a surplus of two or three X of your investment and plus after you have the possibility to invest, to forward with some variation, to create more possibility to grow your money.

Ed Mathews:

So when you're looking for land or some of the attributes you mentioned, you alluded to the path of progress, right? So I assume you're buying ahead of that? You alluded to the path of progress, right, so I assume you're buying ahead of that. Is that where you're targeting land acquisitions?

Jacopo Iasiello:

Or are there other factors that you look at? No, I look like the principal part. I look three components. The first component I look is one area near some city or part of the city where, with this inflation, crazy inflation people they need to live somewhere, they need a place, but not everybody. They possibly live in front of the water, maybe a beach or another area. What's happening is this one. I identify one area inside the city wherever I invest, where in this moment is a see the area to the area, but it's not the area where is no project is coming in. What I do, I study the big project is coming over there and when you study the bigger project over there, a lot of people they don't know this big project is coming, not because it's not available for everybody, this information, but because they don't inform. And I inform my research, I do and I buy the land, keep it over there for three, five years and after sell or, in different case, partnership with builder.

Ed Mathews:

Okay, and so you're not necessarily doing the development, you're simply doing. You're focused on doing the acquisition and entitlement rezoning and you're basically changing the valuation.

Jacopo Iasiello:

You know why? Because I really love to learn every day and I learned some good information from really high achievers in real estate. They told me something important you have two options to create wealth in real estate. One is do all the job. It means heavy stuff, do the building and everything I love it. I do too, but when I decide, in particular, for the land, it's not my priority to really build something big on top, because when you build, you need to invest, have more skill. What I do, I create, becoming a partner, because, remember, if you buy one and your investor becoming 20, okay, you have a really big margin and I'm becoming, with the builder, part of the company where they give me something or I sell them the land and that's it.

Ed Mathews:

Yeah, and what's your preference? Are you more? Is it just dependent on the deal, or what do you prefer to just sell outright or to become part of the project?

Jacopo Iasiello:

Depend how, depend from the project is really important for me because I need to have not only the number part now in the part of my life but I need to driving passion. It means if some big project to give me the idea, I will create something remaining in this area for with my like, my touch too and it's a big project where you know some idea on the back really make me excited I love to be part of it. In other case, I try to exit after three, five years. I explain in the land this is my timing Exit. Take the money I explain in the land this is my timing exit. Take the money and reinvest in something some part in general cash flow and some part another time to find this kind of opportunity

Ed Mathews:

Understood.

Ed Mathews:

And I don't want to go too far into the interview without talking about your books. One of the things that I find fascinating about books and I'm actually writing one myself right now is that you are boiling basically 10, 12 years of your life into 200 pages or so, and so I'm curious about your perspective on the book. In terms of what message, what were you trying to accomplish with the book?

Jacopo Iasiello:

Yeah, the message of this book is becoming, from the fourth part in my life contribution, what it means, why I create. I do this book because I want to contribute to other human being, because you know what's happening when you receive in your life abundance internal and external after a lot of pain being. You need to share with human being this kind of the touch and the main reason because I do is this one. And inside the book I really create something beautiful because I believe in internal abundance plus external creation. Without internal, you're possible becoming external really rich and in abundance, but you go through a lot of pain and I go through a lot of pain emotionally. For this reason I really believe the book. The main reasons contribution in this book two part one part where I explain what I do every day in the morning with this called MPB meditation, morning prayer, biohacking and exercise. And the other part how becoming really well in real estate with really clear strategy no idea, website information, what you need to do. What you need to do clear, step by step.

Ed Mathews:

And I think that's so important because so many people I get stopped all the time with people like how do you do what you do? Head aligned with what you need to accomplish and then being very clear on exactly what your ultimate goal is and how that boils down into daily action. Right, that's one of the things that gets me out of bed in the morning, because I know I use the big three. I'm a Tony Robbins vote as well and, no matter what, there are three things I'm going to accomplish every day and I know exactly what those are the night before. One is typically health, and then the other two are typically business. Occasionally it's something else family or whatever but fortunately my teenagers and my oldest pretty self-sufficient, so they don't need me too much anymore, so we get to have dinner together instead, but in terms of the process, it's really that simple, isn't it? Yeah?

Jacopo Iasiello:

I'm completely agree with you. What is the really part important? We need to really create the completely abundance in 12 aspects of our life. If we prioritize some of these aspects, you started to feel some different kind of vision and emotion. For this reason I believe now all part of my life where I have two pain point in my story in my life where I believe really in the most important part People, when they want to start to invest in real estate, start to ask correct question for yourself and after you will really succeed more easily without less pain in your life. And I believe in mindset completely and I'm agree with you with everything you shared before.

Ed Mathews:

Yeah, it's life is so much happier and so much easier when your head is clear and your mission is clear, completely. And I learned that later in life. I wish I had known that in my twenties and thirties, because my forties and fifties would have been much better.

Jacopo Iasiello:

Yeah, what's happening. We are never late in our life. It's never too late, never too late. Aging is a process for everybody and it means we need to try to leave our big drop moment in our life in our past and every time have a clear vision of what we need to do and for this reason, for example, in the morning, for me it's really important to have some kind of every day Plus. I ask some question every day in my life. Four questions so important. These four questions change my prospect, my idea of my day, and it's so important to create whatever people they want to do. Mindset is everything, strategy is everything. Purpose in our life is everything.

Ed Mathews:

Excellent, all right. So let's get into purpose, since you mentioned that we're going to get into our final five. It is March and that's final four time here in the US and I have the final five instead, so I don't get in trouble with the NCAA trademark group. So I would love for you to talk about your purpose. Tell me what gets you out of bed in the morning and what drives you.

Jacopo Iasiello:

Yeah, like how I shared with you before, I am a creator and I want to create every day something what this means.

Jacopo Iasiello:

I have a clear purpose in my life to create something special through my vehicle of real estate create more external abundance, because I feel really and I work every day to create my internal and maintain the three words I have in the book healthy, rich and happy.

Jacopo Iasiello:

And my main purpose now in life is create something in real estate where I possible touch other people's lives in the way where the property where they will live is not only a place where they live, but it's a place where the properties communicate with them the possibility to have more calmness, more possibility to utilize different kind of technique.

Jacopo Iasiello:

I utilize already in my life some kind of music and now my goal is to create some building related with the concept I have in my life the house is not only a place where you live, but it's a place where you recharge your energy. If you don't have a correct place where you live, you're really missing the first step in your life because it's becoming a charging point. And my idea is create one building with this characteristic and I already working from couple of years in this project where people they have the possibility to utilize all the technique I know that will benefit meditation, healing, sound inside the building, possibility to use rock to clarify, purify the property, water, clean water and a lot of thing. And I believe now this is my purpose, is my life to change quality of life of other human being to real estate

Ed Mathews:

Excellent all right.

Ed Mathews:

I also believe in mentors and seeking out people who have already done it ahead of you and, instead of trying to reinvent the business, simply model what they've done. And so I'm curious about the best ad vice you've gotten and who gave it to you?

Jacopo Iasiello:

He's a billionaire, a really genius creator of the most important company in Europe. And I have normal people in my life, but the one best mentor is my father, because my father is an engineer, normal human being, nothing crazy or whatever, but he is my hero because through the action he creates in his life, with his action in my life, he creates my pattern. What this means? The first suggestion he told me is something important Every day you wake up, communicate with people, good words and do good action for other human beings, and you will have a lot of doors open every time in your life. You will have abundance every day until you die. This is the most important part

Ed Mathews:

I love that.

Ed Mathews:

So let's talk about we've talked about some of your successes. Let's talk about a mistake. As the audience has heard me say many times on this show, I truly believe you learn most from the mistakes you make, and you had some thoughts on that before we hit record, and I'd love for you to repeat what you said. But also I'm curious about a mistake that you made that you'd love to have back, and how did you recover from it? What did you do?

Jacopo Iasiello:

The big mistake I have is one when I invest in one really young age in one property. I buy one show in one big commercial space in Italy I remember like around 23, 24 years old and what's happening? I don't have the control of the center, the commercial center where this shop is located, but this shop is really high end shop and what's happening? I people, they sell me the project, whatever, and I buy and I lose one million euro at 23 years old. And this I learn a lot. What I learned from this big mistake I learned it's so important, every time you invest in real estate, have the clarity and the control of the investment. What this means. Something important when you invest in real estate, you need to have the control of all the parts inside the process to buy, fix, resell and be clear and utilize leverage in the correct way, Because everything in our life, if you use knowing the correct way, they come back to you

Ed Mathews:

Indeed. Yeah, that's important.

Ed Mathews:

I'm also curious about how professionals like you sharpen the saw, so to speak. So what authors are you paying attention to, and how do you usually take in information? Do you listen to audio books, do you read physical books or YouTube, whatever? I'm just curious.

Jacopo Iasiello:

Yeah, I want to share with you that I am a machine learning every minute of my day really what's happening. 4.30 in the morning I go, I do my meditation and after I go to the gym exercise. I have in mind the day before, I schedule with clarity what I need to learn during the day after, and I already have all the 12 months of my life scheduled, with each argument. For example, now I work in the communication and the marketing part. I learn all these aspects and I buy.

Jacopo Iasiello:

I really believe in everything related to information, the correct one, because a lot of this kind of information really changed my life and I utilize my time every time. When I am to the gym, I need to learn something. When I am in the car, I need to learn something, and this gives me the possibility to utilize all my 14, 15 hours where I am working with the correct way to grow, small step every day, and what's happening. For example, some book changed my life, one in particular is Rich Dad, poor Dad, and I believe in learning every day something clear, with clear purpose, not like I today, listening something but with no defined clarity. What do you need from this information in your life?

Ed Mathews:

And something I learned from Dean Graciosi actually is the concept of implementation right. So it's not enough to just read the book, right? You need to. So I'm an active reader. In other words, I like physical books or Kindle because I can take notes and highlight and that's how I retain it. And one of the things that I do is I'm always looking for things that I can implement in my life, whether it's a better mindset, better health, a better business, better husband, better father. Whatever book I'm reading, the moment I put that book down and even during the book as I'm reading it, I'm actively looking for concepts that I can implement to make my life better or somebody around me better and really, important.

Jacopo Iasiello:

I agree completely with you. It means nothing is work. If only we read, we're listening. Whatever you need to do action, the action is coming from when, the process, when you learn A lot of people. They put something in the listening, they don't take notes, they don't stop, they don't understand the concept and they don't apply. If you learn only for learn never change your life. If you learn to do action, it's completely different.

Ed Mathews:

Absolutely. And so, finally, what does success mean to you? How do you define it in your life?

Jacopo Iasiello:

Yes, Beautiful question. I love this question every time. Success means something for me Decide what I want to do, when I want to do, and you are a good soul you possibly really decide the quality of your life and change and give to people you love something special, and I believe in this. I believe for me what this means. Success it means create something where I have the possibility to bring my family with me to enjoy what I want, what they like, to give them experience, and not only to my family, to my friend and other people around my life. This is what gives me a lot. Contribution is one important part of my life.

Ed Mathews:

I love that.

Ed Mathews:

That's phenomenal. I've really enjoyed this conversation. Now, when you talk about outside of work right, I know you said you work in 14, 15 hours a day, probably, like the rest of us

Jacopo Iasiello:

spend time and another part of joy on my life is really.

Jacopo Iasiello:

I love to connect with water, what this means. This gives me joy. For example, when I start in my day, I have the fortune to live in one place near the water, where I have the possibility to wake up, go to the beach, see the sun coming in my eyes. And traveling is another part, really important because how I share with you the 12 aspects of our life is to the possibility to see the world and for me, traveling is important because to other culture I learned something different. Traveling is important because to other culture I learned something different, something more, where probably open some new possibility in my career like entrepreneur or businessman and you live in the right part of the world to meet people from different cultures.

Ed Mathews:

For sure, South Florida has become a melting pot and it's pretty wonderful down there. So I'm here in cold Connecticut and I have to admit, there's a tinge of envy, but I'm happy for you.

Jacopo Iasiello:

Yeah, you have the possibility every time to Florida, enjoy the beautiful sun.

Ed Mathews:

Someday, someday, Jacopo. If people want to learn more about you or your book or your business, what's the best way to do that?

Jacopo Iasiello:

Yeah, the best way is go to my website, www. healthy rich andhappy. com and buy the book please, because for me it's so important. This because not for the money we donate all to one association called Hermano de la Calle where I help them to. They help people to becoming another time, to have another time dignity. They help homeless and through with this money I will give to them and through Amazon, they to buy the book and through the social Instagram they're possible to go to Jacopo Iasiello, investor broker, where I try to share good information and information inside real estate and if the people that are interested to invest in real estate on something or share deal with me, I am every time loving and I'm really open with collaboration and everything and, if possible, contact me through Instagram

Ed Mathews:

For those folks out there.

Ed Mathews:

I think the name of that charity in English is Brothers in the Streets. Correct,

Jacopo Iasiello:

correct, correct.

Ed Mathews:

A wonderful charity, and thank you for doing that because you're making the world around you better, Jacopo. I've really enjoyed this conversation. Thank you so much for joining us today, and I look forward to keeping in touch and seeing how things progress

Jacopo Iasiello:

Me, too, I really appreciate this beautiful conversation too.

Ed Mathews:

Thank you, be well.

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